Christmas Shopping!

We had our first Christmas Shopping Evening in our new premises last week and it definitely  won’t be the last! Although it was pretty brisk outside, lots of our lovely customers braved the cold and dark to peruse our special offers and to share a glass or two or something festive, with a homemade mince pie, (or three in my case). We thoroughly enjoyed ourselves.

Next Friday (7th December) is the Corsham Christmas Lights Switch-on. From 5-7pm, Corsham’s incomparably beautiful High Street will be thronged with festive merry-makers, on their way to see Father Christmas and his real life reindeer – not to mention the delightful illuminations. Previous is fully stocked with goodies and will be open the whole time, as will our new cafe, serving locally roasted coffee, Iford Manor teas, Zuma hot chocolate and spiced chai. We will have our usual array of home-baked cakes, as well as mini mince-pies, salted caramel hot choc and gingerbread latte. We are looking forward to welcoming you!

What’s New at Previous?

We’ve been pretty busy at Previous, moving to our huge new premises and now that we’re all settled in, we are planning our next venture –  to open a cafe upstairs. We will be serving Ottolenghi inspired home-made cakes and treats, made where possible from home-grown ingredients, together with the best coffee and other drinks. We spent the last weekend constructing our fab new counter and are testing recipes, which is obviously really hard work, but someone has to…we’ll keep you updated with progress and an opening date for it, as soon as poss.

Also, we are thrilled to announce that BBC presenter Paul Martin has now taken over our lovely old premises across the High Street and will be opening as ‘The Table Gallery’ before long. It’s undergoing a make-over at the moment, so watch this space..

We Have Moved!

It’s been a long wait, but we have finally settled in to our new premises and we couldn’t be more thrilled. Just across the road from our last shop, at 51-53 in Corsham’s exceptionally beautiful High Street, we are resplendent in an almost-detached, listed building, about a hundred feet deep on two floors – we hardly know ourselves! We have about ten times the amount of space as before, with dedicated departments for man-gifts, toys, stationary and jewellery, as well as a lovely double-height room just for womenswear and accessories, with a changing room made from a 1950s folding hospital screen, recovered in vintage tickings. Upstairs we have our homewares department and we’ll soon be opening our own cafe, so you can relax, meet friends and enjoy excellent coffee and home-made cakes.

We can now sell a wider range of vintage items, and all furniture is for sale, but we have also expanded our ranges of unusual gifts and clothing, all at unbeatable prices – with new labels such as: Loqi bags, Caran D’Ache pens, Chalk UK womenswear, Ania Haie jewellery and Rice homewares. Our friendly team has also grown and we continue to offer the high levels of customer service for which we are known. Come and see us soon – if you’re not familiar with Corsham, we’re more than happy to give recommendations for places to eat and things to see.

French Je Ne Sais Quoi

I was quite excited by the prospect of my first overnight ferry cabin, (I’ve never been on a cruise!) and I must say I was quite charmed. We arrived en France early in the morning after a pretty good night’s sleep and by coffee time were firmly installed outside a half-timbered cafe in the sunshine.

We set off for our hotel in Southern Normandy, screeching to a halt every time we saw a ‘Brocante’ sign. Mostly these are either piled high with junk, or wincingly expensive, but we rootled long and  hard and gradually filled the car to the gunnels over a few days. Naturally, we felt impelled to sample French cuisine as we went and can report that standards are still very high on the whole.

We had some lovely weather and even managed a dip in the pool, visited some beautiful towns and villages and squeezed a few bottles of wine into any little gaps. Now we’re back and there are some gorgeous French antiques in Previous! Not to mention lots of amazing new stock for Autumn.

Don’t forget the Corsham Street Fair 12-4 on Saturday 16th September – there’ll be stalls, music, a little zoo, circus skills and lots more, plus FREE PARKING all day. Pop in to Previous and say hello!


Corsham is Tasty, it’s Official!

What a wonderful day we had at the first ever ‘Taste of Corsham’ festival last Saturday. Looking lovely in her Summer bunting outfit, Corsham High Street is the perfect setting for markets and celebrations – it “has no match in Wiltshire for wealth of good houses” (Pevsner).

Part pedestrianised, it’s a safe and peaceful place for a meander around the many stalls purveying local delicacies, or sitting relaxed trying delicious fresh samples, surrounded by beautiful buildings and the floral displays of Corsham in Bloom. Add the ambiance of live music, a spot of west country cider and glorious sunshine and you’ve got the ingredients for a perfect day.

We were super-busy at Previous, with lovely Summer linens, vintage garden items, pompom scarves and Father’s Day man-gifts the most popular purchases of the day, (though fart whistles weren’t far behind!)

Leaving things in the capable hands of my lovely assistant Becca, we ambled around the corner, past the glories of Corsham Court and the peacocks, along the cool of the carriage drive to the celebrated Methuen Arms, for a long cold drink over ice in their glorious garden, (oh, and a cheeky sample or two from their tea and cake offering out front – highly recommended). Of course, it would have been rude not to try lots of other tasty bits on our way back along the High Street – including top sausage dogs from Toby Haynes fabulous butchers.

A massive well done to the organisers, we’re looking forward to the next one!

Mother’s Day

It’s only two weeks until Mother’s Day, so Previous have been working hard to find a range of gorgeous goodies for all the Mummies.

Here are our TOP TEN recommendations, some of which are exclusives:

  1. The ever-popular gin and tonic, prosecco and pink fizz bath and beauty products, starting from £4.95
  2. An unbeatable range of solid silver (and solid silver dipped in 18ct and rose gold) jewellery, from £7.95
  3. Hand-made chocolate by Creightons, some of the very best you’ve ever tasted, in flavours such as ‘bunch of roses’ (made with edible petals) from £2.50
  4. Marvellous mugs – we have a fabulous range of stylish, funny, adorable, and hand-made, from £4.95
  5. Super-stylish botanical and zoological printed china, cushions, posters and coasters, from £8.95
  6. A hand-picked vintage piece – we have a great range, from £1.50
  7. Priddy Essentials hand-made, all-natural toiletries in wonderful packaging, which smell divine, from £4.50
  8. Our own range of delicious candles, diffusers and toiletries made from essential oils, from £3.95
  9. Our best-selling cashmere mix jumpers, cardigans and ponchos, from £42
  10. The most comfy (and stylish) colourful undies that she’ll ever own, in individual boxes, from £7.95


We also have a great range of Mother’s Day cards and wrapping paper, so we’re your one-stop present shop. Come and see what all the Mums love at Previous – we’ll look forward to it.

Lovely Lisbon

Previous is pleased to report a lovely, successful (and mostly sunny) buying trip to Lisbon this month. It’s very hilly and cobbledy, so we got lots of exercise, which is just as well, because we also had a lot of custard tarts. From our base in the Alfama old town we explored the fascinating sights, museums and wonderful views. Best loved were the Jeronimo Monastery and Belem Tower, where all the C15th explorers of the new world left from; it was a an exciting game of chicken to see if you could get from the riverbank to the tower on its little island without getting wet. The nuns gave the secret recipe for the famous ‘Pastel de Nata’ to the nearby pastry shop, so obviously it is obligatory to try while you’re there. Luckily we bought quite a few, because my first was stolen by a large seagull, who swooped down, grabbed it in its claws and took my specs off with it.

The Castle of St George is playground to masses of peacocks, so it was home from home for a Corsham girl. It’s quite a climb to get up there, but the views are staggering and there’s a great quirky restaurant and craft shop nearby called Chapito, which is also home to a circus school and has more fab views. A trip on the iconic 28 tram was a must, as was a tuktuk ride and a visit (or two) to the Time Out Market for ‘street food that should have a Michelin star’ – the food is great, as is the atmosphere, with live swing and dancing in the midst of it all.

We did find time for shop sourcing and vintage hunting too. There’s an extensive flea market in Alfama which takes place twice a week; I don’t think I’ve ever seen so many dodgy characters in one place for quite a while, but presumably this reflects the precarious state of the Portuguese economy. Needless to say, we escaped unharmed, had some excellent al fresco hot chocolate and we’ve brought back some faaabulous stuff, so pop in soon if you don’t want to miss it!

Thank You To All Our Lovely Customers

It was a whirlwind Christmas season at Previous, with bumper sales of vintage and new goodies, so we’d like to extend a massive THANK YOU to all our lovely customers. We thoroughly enjoyed it, and the little rest afterwards.

In the New Year, it’s been wonderful to hear how well so many presents went down and there have also been some very happy ladies spending Previous Gift Vouchers. We have a SALE of selected items and there seem to be a lot of January birthdays, (what does that tell us about March madness??), plus antiques are popular year round, so it’s been a surprisingly busy start to the year.

We are, it’s true, a bit depleted on the stock front, but we are restocking with lots of interesting and reasonably priced vintage treasures and ordering some exciting new ranges for the new season, including jewellery, stationary, clothes and accessories. There are some great new cashmere designs already in store – with a brilliant new take on our ever-popular star jumper; it seems that Winter will be with us a little while longer, so what could be more perfect? And anyway, the first daffodils are out in Wiltshire, so hopefully Spring is just around the corner!


Corsham Christmas Lights Switch-On and General Seasonal Merriment

That came round fast! Great excitement at Previous HQ this week, in anticipation of the very lovely traditional Christmas Lights Switching on in Corsham High Street this coming Friday. As last year, we will be open during the festivities and with any luck the mulled wine stall will directly outside again. There are market stalls, rides and entertainment, not to mention Father Christmas with his actual real-life reindeers outside the Town Hall, (of which we have a great view).

The jollities run from 5-8pm, with the lights switch-on at 6. There’s always a wonderful atmosphere so come and have a good browse at our wonderful stock – fascinating vintage and an incredible range of affordable goodies for every age from 1 to 91 – it’s PERFECT FOR PRESENTS. We look forward to welcoming you.

Christmas is Coming.

There’s no getting away from it, Christmas is fast approaching, so we have bitten the bullet and put together our Christmas window. Precariously perched, we have tied up twigs, strung up lights and dangled angels. We have unpacked lots of unusual new stock, including entire new ranges, so there really is something for everyone – PERFECT for CHRISTMAS PRESENTS and all at REALLY KEEN PRICES, as usual:

Supersoft cashmere mix woollies, hats, gloves and scarves, ‘Blush’ lingerie, pyjamas and dressing gowns, plus covetable slippers and socks for men and women. There are richly coloured leather bags and purses, hand-felted dogs, brooches, baby slippers and decorations. Prosecco and G&T bath and body products anyone? Charming and sophisticated jewellery including several to-die-for new jewellery ranges which are selling fast.

Unusual homewares include quirky botanical glass paperweights, brass pineapple pots, bee ceramics, ‘Betty Boyns’ colourful animal mugs, LED stars and hearts. Deee-licious Creightons chocolate (which is really hard to resist), stationary by Sort Design, Jen Rowland, Cambridge Imprint and others, plus many hilarious greetings cards and great books for gifting, such as comedy Famous Five and Foreign Swear Words!

Top man-gifts of all sorts: smellies, beard-care, cufflinks, toilet bags, Opinel pen-knives, slippers, man-kits, ‘Minionaires’ tiny brass 3D models….  Adorable knitted toys and matching story books from ‘Black Rabbit’, pompom garlands and a wide choice of wonderful children’s toys and stocking fillers.

Not forgetting of course all our vintage items…so come and see us in beautiful Corsham for a relaxed browse (and free parking right outside).